The Experience Economy

Two decades ago capturing the attention was relatively easy. Ten years ago, when the world arrived to a saturation of messages, an overcomunicated society, therefore capturing the attention became more and more difficult and expensive. According to Davenport and Beck, Accenture consultants, and creators of the book "The Attention Economy", the great quantity of existent information in the world, makes the attention the scarcest resource in the current world of business, even more so than the talent or the technology.


Mission

The mission of Chilemanagement is to capture the new scarce resource of the new digital economy, that is, the attention.


Vision

We understand the modern marketing as an holistic and adaptative process, through which the companies collaborate with their clients and partners for create and sustain value , in order to positionate a concept / idea / experience / business model / in the mind of the potentional customers.

Values

Permanent actualization, longlife learning, search more the right questions than definitive answers, unlearn capacity and being reinvented day by day, systematic search of novelties, paradoxes and global opportunities.Respect and promotion of the diversity in our work team. Flexibility, focus, happiness, optimism, determination, perseverance, audacity, authenticity, corporate social responsibility and trust in the endless potential of the human being as an spiritual being living a physical experience

Purpose

At a tactical level capturing the attention is translated in the realization of e-mailmarketing and electronic direct marketing campaigns personalized and strategic targeting.

Services

-. Development of e-mailmarketing campaigns under the concept of permission marketing
-. Development of personalized electronic direct marketing campaigns focused in the latin markets
-. Branding: Brand building and Corporate Image
-. Integral consultancy in Marketing Online


Team

Chilemanagement has a wide interdisciplinary and multicultural team who physically are in different latitudes of the planet, being this way a virtual organization. Our professional team is composed by journalists, experts in marketing, information technologists, designers, commercial engineers, graduates in social sciences, all of them guided to complete the communication objectives of our clients, creating real value for their organizations.


Clients

From March 2000 to now, Chilemanagement has worked successfully in the comunicational management of the most varied business models :

-. Internet
-. Media
-. Real State
-. Information Technologies
-. Tourism-. Events & Seminars
-. Business School
-. Car Companies
-. Universities

Contact us chileoffshore@gmail.com

Andrea Paredes von Roth ( 09 - 2036499 )
Ingeniera Comercial
MBA mención e-business
CEO & Founder
Chilemanagement S.A.
http://www.chilemanagement.com
The Mailmarketing Company !